Last week, Snapchat held its first partner summit, where it described the company’s new approach to standing out from competitors like Instagram.
Key announcements included new ar features for lenses, new Snap original content, a multiplayer gaming platform, and a brand new developer kit to integrate Snapchat stories in other apps (like Tinder).
Let’s break down these announcements to understand what the corporate wants to do.
First, the new ar features include:
Solving math problems by pointing the Snap camera to an issue. Are effects for monuments, pets, and people. Integration with Amazon.com, – so that you can shop what you see. Integration with Shazam to identify songs.
Continue reading “Snapchat’s reinventing itself to fight Instagram”